To make FabAlley stand out in the exploding fashion e-tail arena.
To increase Fab Alley's visibility in an already busy market, we decided to take an approach that India had not witnessed before. With comedienne Radhika Vaz on board, we introduced India’s first naked stand-up with a rant across digital. The campaign focussed on breaking free from the stereotype and pushed people to #unfollow the norms.
Growth in user engagement across social media
Visitors turned customers
Growth in brand community
Increase in Followers
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